Lab Innovations FAQs

Browse through these FAQs to find answers to commonly raised questions.
General Queries
Visitor Queries
Exhibitor Queries
Conference Queries
Sponsors Queries

General Information

Lab Innovations will take place on Wednesday 29 and Thursday 30 October at the NEC Birmingham, Hall 2.

The show opens at 9 am each day, closing at 5 pm on day 1 and 4 pm on day 2. Plan your journey here

No need to print anything in advance! To ensure smooth and seamless interactions with exhibitors and features at the show, you’ll receive a personal Smart Badge upon arrival.

Simply show your email confirmation on your device at the registration area to collect your badge.

Yes! Advanced Engineering is co-located with Lab Innovations, meaning you can walk straight between the two shows using your Lab Innovations badge.

You can find out how to get to the NEC by train, car, bus and more here.

Yes, the NEC provides cloakroom facilities. Pease find more information here.

No – we never share visitor data.

If you receive an email from anyone claiming to sell Lab Innovations visitor lists, please note that it’s a scam. Report the sender and inform a member of our team so we can escalate it to our legal department.

Visitor Questions

Registration is now open! Secure your free pass to Lab Innovations 2025 by registering here.

Attendance is completely free, but registration in advance is required to access the show floor, theatres, and networking areas.

Yes – attendance is free, but advance registration is required.

The event is open to visitors aged 18 and over.

If your child is 18 or older, they are welcome to attend but must register for their own pass.

As a VIP visitor, you’ll enjoy:

  • Exclusive access to the VIP Lounge

  • Opportunities to network with speakers and other VIPs

  • Access to networking drinks

  • Entry into an exclusive VIP competition with fantastic prizes

If you are looking for exhibitors before Lab Innovations, you can search via category, product or sector on our exhibitor list. You can also discover products, services, job adverts and news items. You can reach out to exhibitors via the form at the bottom of their profile.

Your Smart Badge acts as your digital business card.

Tap your badge on readers around the show to collect exhibitor and feature details automatically. After the event, you’ll receive an email summarising all the stands and features you visited – no note-taking needed!

Yes! When registering, simply select that you are a member of the press or a student on the registration form.

Once registration opens, invite your colleagues and network to join you for free!

Choose your favourite event artwork and share it on your social channels, by email, or via WhatsApp.
Don’t forget to use #LabInnovations2025 and tag us!

Exhibitor questions

If you are interested in exhibiting or want to see the floorplan, please fill in our exhibitor enquiry form and a member of our sales team will be in touch.

Please reach out to a member of the marketing team who will be able to help. You can find their contact details here. Please make sure you check your junk email for My Easyfairs log in details. 

If you need help with your My Easyfairs account, please get in contact with someone from the marketing team who can help. You can find their details here. You can also sign up for our weekly exhibitor drop-in webinars here. 

The webshop on My Easyfairs will be opening soon, and you will receive an email when it does. You will be able to purchase items for your stand directly via My Easyfairs under the ‘Manage my stand’ section.

As sustainability champions we encourage you to take public transport to the show if possible. If you are driving, please book your parking in advance via the NEC website.  

Voyage control for stand builders will accept bookings closer to the event. You will be emailed once this is open.

My Easyfairs is the online portal for exhibitors at Lab Innovations. This is where you will manage all of your information for the show, from updating your company profile and logo to inviting clients and prosects to visit your stand. 

Once your stand has been booked you will automatically be sent access via email to the portal to log in. My Easyfairs has four easy sections, these are: 

  1. Manage your online profile (update your information that will pull through to the website and app)
  2. Invite your clients & prospects (share personal links and artwork to invite your network as your guest)
  3. Manage your stand (access the webshop, set up your smart badge readers and Visit Connect lead-generation tools)
  4. Track your performance (Keep track of how many leads you have collected over the event, as well as how your profile ranks among the exhibitors)

If you need further assistance, please contact the marketing team.

Visit Connect is a highly useful lead-generation tool to use onsite at Lab Innovations. It allows you to scan visitors badges with your mobile device, qualify leads by making notes, and download all information via My Easyfairs. These leads will be available immediately after the are scanned. 

Visit Connect is included as part of your EasyGo package. Information about this tool can be found on My Easyfairs under the ‘Manage your stand’ section. 

Smart Badge readers allow you to collect leads even without speaking to visitors. If a visitor is interested in your products or solutions, they can simply tap their Smart Badge on your Smart Badge reader and your information will be automatically exchanged. It’s exactly like a digital business card! 

This means you won’t miss any qualified leads, even if your team is busy speaking to clients or prospects, or away from the stand.  

Your EasyGo package will tell you how many readers you have for your stand: 

GoLeads – 1 reader 

GoPlus – 2 readers 

GoPremium – 3 readers 

Once the show is over and your readers have been returned, you will receive an email to download all Smart Badge touches. 

You can manage the information received by visitors in your My Easyfairs account under ‘Manage your stand’. 

Sponsor questions

Lab Innovations provides a number of opportunities to get involved, for more information please see our sponsorship page here.

Please contact the marketing team if you have already booked your sponsorship and have questions about specifications, deliverables or something else.

Conference questions

Lab Innovations provides access to 5 conference theatres as part of your pass. 

These are:

  • The Royal Society of Chemistry Theatre – the theme for 2025 is automation and robotics. The keynote speakers are hosted here each day at 1pm.
  • Insights & Innovations Theatre – the streams for 2025 are sustainability and automation/data/AI.
  • Quality Infrastrucuture Forum
  • Biotech Forum
  • Live Lab

 

 

Please contact the marketing team if you have already booked your sponsorship and have questions about specifications, deliverables or something else.