EasyGo | Part of your Lab Innovations exhibitor package
NEC Birmingham Dates

BOOST YOUR REACH, EXPOSURE & ROI

EasyGo is a service package offered to all our exhibitors. It includes new features based on the latest developments in digital marketing technology. With EasyGo, Lab Innovation invests in the technology to help exhibitors and visitors visit the future and easify their face-to-face experience at our event, resulting in a better ROI for exhibitors.

What is EasyGo & smartbadge technology?

As part of your EasyGo package, you will receive 1,2 or 3 smartbadge readers depending on the EasyGo package you have purchased.

The smartbadge technology requires no physical contact and guarantees a 100% safe event experience.

On your My Easyfairs account, you will have the capability to upload content for each of your assigned readers.

At the end of the event day, visitors who have touched on your reader(s) will receive a Visit Summary email.

As an exhibitor, you will also receive all the leads collected from your reader(s) by the end of the event. You can easily download the leads export from your My Easyfairs account.

How does the smartbadge work for exhibitors?

How does the smartbadge work?

Receive real-time SMS alerts when your attendees arrive.

Benefits of having EasyGo:

1

EasyGo makes
life easy

EasyGo makes your participation at Lab Innovations easier and helps you attract more visitors.

2

EasyGo is about
engagement

EasyGo supports digital engagement between Lab Innovations’s exhibitors and visitors.

3

EasyGo uses the latest
technology

EasyGo takes advantage of state-of-the-art events technology while requiring no technological know-how for users.

4

EasyGo Delivers
results

EasyGo ensures you maximise your visibility and lead generation before, during and after the event.

Discover our packages:
EasyGo is designed to cover brand awareness, lead capture, and pre & post event marketing to help you reach and engage with your community before, during and after you event.
  • Display your company profile online
    (description, products, news & jobs)
  • Apply for inclusion in the Innovations Gallery (1 INNOVATION)
  • Invite customers & prospects, easily and efficiently
  • Promote your products, paper-free via smartbadge technology (1 READER)
  • **Enhance customer engagement: Connect, Interact and Succeed.

1 Innovation + 1 smartbadge reader

  • Get details of visitors who touched your reader with their smartbadge
  • Capture and qualify leads with ease (UNLIMTED LICENCES)
  • Receive real-time SMS alerts when your guests check in.

Unlimited number of Visit Connect licenses​

  • Display your company profile online (description, products, news & jobs)
  • Apply for inclusion in the Innovations Gallery (2 INNOVATIONS)
  • Invite customers & prospects, easily and efficiently
  • Promote your products, paper-free via smartbadge technology (2 READERS)
  • **Enhance customer engagement: Connect, Interact and Succeed.

2 Innovations + 2 smartbadge readers

  • Get details of visitors who touched your reader with their smartbadge
  • Capture and qualify leads with ease (UNLIMITED LICENCES)
  • Receive real-time SMS alerts when your guests check in.

Unlimited number of Visit Connect licenses​

  • Display your logo on the exhibitor list
  • Enhance your company profile with a video header
  • Display your company profile online (description, products, news & jobs)
  • Apply for inclusion in the Innovations Gallery (2 INNOVATIONS)
  • Invite customers & prospects, easily and efficiently
  • Promote your products, paper-free via smartbadge
    technology (3 READERS)
  • **Enhance customer engagement: Connect, Interact and Succeed.

2 Innovations + 3 smartbadge readers

  • Get details of visitors who touched your reader with their smartbadge
  • Capture and qualify leads with ease (UNILIMITED LICENCES)
  • Receive real-time SMS alerts when your guests check in.

Unlimited number of Visit Connect licenses​

  • Display your logo on the exhibitor list
  • Enhance your company profile with a video header
  • Get increased visibility in the exhibitor list
  • Capture immediate attention when visitors register online
  • Display your logo or ad in high-traffic areas onsite

** This feature will be available for all exhibitors beginning in July 2024

Don’t just take our word for it

Here’s what our partners had to say about EasyGo…

Find out what's coming up at Lab Innovations 2024

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