The environmental cost of air travel is a growing concern for many. For some, flying is unavoidable – whether due to time, distance, or family ties. But is there a way to make flying part of a sustainable future?
One thing is clear: we need to challenge some common assumptions. Take “sustainable aviation fuel” (SAF), for example. Despite the name, it may not be as sustainable as it seems. Experts warn that SAF could be a misleading solution, potentially diverting attention from more effective ways to reduce aviation’s climate impact.
The conversation is shifting towards more realistic strategies – from smarter aircraft design to reducing overall flight demand – that could help us keep flying, without flying in the face of climate goals.
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