Welcome to the Exhibitor Academy
1.1 What is the Exhibitor Academy?
Discover the new Exhibitor Academy and how it works. Watch for an overview of making your involvement in the show a success!
1.2 What makes you unique?
Are you all on the same page? How do you market your USPs to visitors? Are your stand personnel aware of the way to market your brand?
1.3 How to stand out?
Here are some tips on how to stand out above your competitors at Lab Innovations this year.
1.4 The stand personnel
You can have the best location and prettiest stand, but it’s how the stand personnel engage with visitors that’s important!
1.5 How sustainable can you make your stand?
Sustainability is the word – have you thought about how to make your participation more Sustainable? Here are some small things you can do that have a big effect!
1.6 How to promote your participation?
How will people know you’re at the show? Let’s shout about it! Here’s how to get the right people to your stand.!
1.7 Time to follow up!
The show is over, but the work has just begun! Capitalise on your leads by following up post-show. Here are some tips…
2.1 Optimise your company profile
The experience starts long before the event! Make sure your profile is encouraging visitors to see you at the show. Watch the video for some easy optimisation tips!.
2.2 Drive visitors to your stand
Utilise our free invitation service to invite visitors to your stand. Keep track of people who’ve registered and reach out to them pre-show.
2.3 Increase your leads with smart badge tech
Discover the power of the smart badge! Here’s how to make the most the your smart badge tech included in your exhibitor package.
2.4 Get qualified leads with Visit Connect
We don’t stop at smart badges… here’s a second lead-gen tool to help you get qualified leads who you can follow up with effectively!
2.5 Why use two lead-generation tools?
You need a tool and so do your visitors. Here’s why using BOTH tools is important to maximise your lead-gen at the show.