Lab Innovations | Exhibitor Academy

Welcome to the Exhibitor Academy

1.1 What is the Exhibitor Academy?

Discover the new Exhibitor Academy and how it works. Watch for an overview of making your involvement in the show a success!

1.2 What makes you unique?

Are you all on the same page? How do you market your USPs to visitors? Are your stand personnel aware of the way to market your brand?

1.3 How to stand out?

Here are some tips on how to stand out above your competitors at Lab Innovations this year.

1.4 The stand personnel

You can have the best location and prettiest stand, but it’s how the stand personnel engage with visitors that’s important!

1.5 How sustainable can you make your stand?

Sustainability is the word – have you thought about how to make your participation more Sustainable? Here are some small things you can do that have a big effect!

1.6 How to promote your participation?

How will people know you’re at the show? Let’s shout about it! Here’s how to get the right people to your stand.!


1.7 Time to follow up!

The show is over, but the work has just begun! Capitalise on your leads by following up post-show. Here are some tips…


2.1 Optimise your company profile

The experience starts long before the event! Make sure your profile is encouraging visitors to see you at the show. Watch the video for some easy optimisation tips!.

2.2 Drive visitors to your stand

Utilise our free invitation service to invite  visitors to your stand. Keep track of people who’ve registered and reach out to them pre-show.


2.3 Increase your leads with smart badge tech

Discover the power of the smart badge! Here’s how to make the most the your smart badge tech included in your exhibitor package.

2.4 Get qualified leads with Visit Connect

We don’t stop at smart badges… here’s a second lead-gen tool to help you get qualified leads who you can follow up with effectively!

2.5 Why use two lead-generation tools?

You need a tool and so do your visitors. Here’s why using BOTH tools is important to maximise your lead-gen at the show.


Beware of Fake List Vendors and Similar Scams!

Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.

If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.

The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).

Any use that such companies make of the name Easyfairs or [SHOW NAME] is without our authorisation and is illegal.

Please do not respond to these emails. On no account should you make any payments to the companies behind them.

Please inform Easyfairs if you receive any such solicitations so we can warn others. 

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